We would consider a cooperative strategy for Kummius.fi in order to enter the Swedish markets and to get the service running. Next we have created an action plan describing the steps that… Lue koko artikkeli→

(Branding & positioning, product and/or service attributes, distribution, promotion, price, people/processes). Marketing strategy The goal of the marketing strategy is to relay the correct message to the potential consumers. To different segments… Lue koko artikkeli→

(Target market, functional, emotional and/or self-expressive benefits, price) Segmentation For Kummius.fi all people that have any friends or relatives in their lives are potential customers. Those customers can be divided into different… Lue koko artikkeli→

(Objectives: Financial; non-financial (e.g. customer satisfaction, perceived quality, loyalty, % of sales, etc) Why Kummius.fi is really doing this? What is the mission behind everything? Kummius.fi is based on Shared value -thinking… Lue koko artikkeli→

(Company analysis; tangible assets, intangible assets, capabilities, areas of advantage, key success factors and key weaknesses) Tangible and intangible assets Kummius.fi financial objective is to offer a platform where service providers and… Lue koko artikkeli→

(Market analysis; demographics, needs, trends, growth, buyer behavior, customer segments, competition, collaborators, macroeconomic forces) At the moment Kummius.fi is implementation phase on progress in Finland. That’s why we thought that the opportunity… Lue koko artikkeli→

(Executive summary and introduction to the case) Kummius.fi is founded in 2013. The story behind the brand is that four entrepreneurs found out a new market segment and environment with full of… Lue koko artikkeli→

Project work: Kummius.fi Short description of project idea: Kummius.fi (godparent and -child platform). There is a need for services for godparents to help them to live up to the relationship with their… Lue koko artikkeli→